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'Sprezzatura', it doesn't get any more Italian than this word. Best translated as 'effortless style', it captures the whole Italian lifestyle.

The word was first used in 1528 by philosopher Baldassare Castiglione in 'Il Libro del Coregiano' (the Book of the Courtier) and defined as "a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it".

True the years we have seen 'Sprezzatura' in renaissance-art of Raphael to today's style icons seen at the PittiUomo in Florence. But if you look closely, it's everywhere. It's in a perfect fitted blazer with a linnen shirt. It's in a well knotted tie, it's in the length of your pants that shows your bare ankle in summer. It's in all the details that don't stand out, but make all the difference.

We have selected items from some of the finest Italian brands to create the perfect 'Sprezzatura' outfit. However, don't spend to much time, in the end it needs to like you just found something in your closet without any effort!


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