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YETI

Country of origin: Austin, TX, U.S.A.
Since: 2006
Category: Coolboxes, bottles and mugs
YETI Coolers was founded with one simple mission: build the cooler you'd use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it through out in the field and on the water. One that simply wouldn’t break. We decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.
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